The Story So Far
Watermans was founded by Gail and Matt Waterman in 2014. The company focuses on hair-growth products. Based in Yorkshire, the idea developed after they both suffered different variations of hair loss. The most popular product is Grow Me® Shampoo which sells one bottle every 30 seconds. It contains essential ingredients like Biotin, Niacinamide Vitamin B3, Rosemary, Caffeine, Argan Oil kernels, Allantoin, Lupin protein, Silica to promote healthy hair growth. The idea for the business was developed when they both began suffering from different variations of hair loss.
After a variety of products on the market, they could not find anything that did the trick and decided to create their own formula. Gail said: "We just created our products to start off with for my benefit, but because it was so effective, we decided if it helped us, we could help others who had hair loss problems". With Gail's a mixed-race heritage causing fine, weak hair and matt had started to lose the general thickness of his hair; they were struggling to find a product that could help them both. Gail, a former hairdresser and salon owner who has had a background in the hair industry for over 32 years and Matt, a marketing expert, knew what high salon standard needed to be achieved when producing this product. Gail and Matt did extensive research to create their own formula with the use of ancient natural ingredients and then worked with leading industry formulation experts to produce their products.
The development journey began in 2012-2014, which was then tested by both of them and then brought into the salon environment to test on Gail's salon customers where there were a range of different hair types, textures and hair problems to experiment on and to substantiate the efficacy of their products. They started to see great results and then began to mass-produce in 2014. The business has gone from strength to strength with positive reviews throughout the World. The award-winning products went from selling 200 bottles a week to 200 a day to a bottle every 30 seconds across the World.